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Capturing the spirit of times

We offer design tools about our experience of technology and its role in culture. We focus one one experience and market at a time. We offer thinking models, tools and insights written in clear and inspiring form.

We want to exercise creativity and critical thinking in designers, researchers, entrepreneurs and anyone interested in making a positive change in the world.

Hopefully, this contributes to a more self-aware and integrated society.

Our object of study

Zeitgeist , a term from German language commonly used in cultural studies, refers to the spirit (Geist) of times (Zeit): the unique set of cultural values of an era.

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