Capturing the spirit of times
We offer design tools about our experience of technology and its role in culture. We focus one one experience and market at a time. We offer thinking models, tools and insights written in clear and inspiring form.
We want to exercise creativity and critical thinking in designers, researchers, entrepreneurs and anyone interested in making a positive change in the world.
Hopefully, this contributes to a more self-aware and integrated society.
Our object of study
Zeitgeist , a term from German language commonly used in cultural studies, refers to the spirit (Geist) of times (Zeit): the unique set of cultural values of an era.