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The Geist Reports

Reports on the cultural dimensions that make us human

Image by Chen Mizrach

Tools to capture the spirit of times

We created a framework to study the messy culture we live in.

We picked seven dimensions that help us organize our technological experience of the world. 

  • What is the gap between how we feel and look on Instagram?

  • How do we relate to our homes, cities and planet?

  • What makes us feel accomplished at work?

Why it matters Those who want to create positive impact in the world need to understand how people are experiencing it. Our method makes it easier and the outcomes are free.

Belief to understand how truth, information and faith play a role in our decisions

Play, so we understand how we entertain ourselves

Habitat as the way we relate to our homes, our cities, nature and the planet

Image by zhan zhang
Image by Geran de Klerk
Image by Wesley Balten

Emotion, Identity and Drive understanding how we relate to one another, to ourselves and to our ambitions

Understanding cultural values

Life, studying our relations to our bodies, health and technology

The links below show details about each dimension


Live events, online panels, insights and our publications

Image by Scott Webb


The way we relate to health,  our body and the physical life

Here we discuss our relation to our body, our notions of health, body, physicality, genetics, healthcare and more.

Image by Tanner Boriack


Work, money, fame or purpose?

What makes us feel accomplished? Why do we get up in the morning, join the next Teams meeting or hop into the commuter train? And why are some meetings painful and demotivating, while some are incredibly inspiring?

This session discusses how we experience ambition, work, career, achievement, purpose, self-fulfillment and the measure of what is enough.

Image by Drew Dizzy Graham


The many ways of being you

The way we perceive ourselves is always historical, but few cultural constructs changed so much in the past years than identity.

How do we even define ourselves, today? Our social status, our professional achievements, our family roles, our sexuality and gender, our cultural heritage and our pronouns. With so many parameters to define oneself, are we limiting who we are or opening more possibilities of expression?

In this session we debate identity, or what it means to you to be yourself.

Image by Alexandru Acea


The matters of the heart

How has Tinder affected dating? How did incels get radicalized? How open are we to new forms of relationships? Are we more or less empathic towards each other? Is friendship any different today than before?


These and others matters of the heart are to be addressed in this dimension.

Image by Terren Hurst


Can we choose what to believe?

Beliefs are concerned with what is true, what is real and what we can believe in — from trust in the media, in vaccines or religious faith. No knowledge sticks if not guided by belief.


This dimension reflects on the need of solid belief systems in times of fake news, science-denial and war.

Image by Carl Raw


The serious conversation about having fun

We are hardwired to have playful interactions with other beings —  from multiplayer gaming to the metaverse. Meanwhile, the biggest competitor of Netflix is sleep.


Are we having fun, coping with stress, avoiding the feeling of loneliness or just getting distracted?

Our dive is now on Play: how we play games, how we push play. At what measure is play only fun and games?

Image by Danist Soh


What feels like home?

We own our homes, but can we say we own the planet?

What is essential for living is contextual and deeply personal. No single definition will describe what we expect from rooms, homes, neighborhoods, cities, countries or from our relationship with nature.

In times of deep concerns towards our environment, the future of cities and the state of our planet, our conversation takes a deep dive into the way we inhabit the spaces on the planet — and how they inhabits us.

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