Drive is how we address the way technology affects our motivation towards productivity, work, collaboration, personal ambition, goals and purpose, sense of mission and belonging, as well as our expectations towards the future. 

How might we affect these processes and project possible futures concerning drive, humans and technology?

Drive: The Nordic Report

  • A base survey conducted in Denmark, Finland, Iceland, Norway and Sweden investigates six human dimensions. Agreements and researcher's statements are clustered in multidimensional clusters using and other tools. Further in-depth interviews are conducted with representative of the most influential demographic profiles.