TO INVESTIGATE NEW CULTURAL VALUES
WE RESEARCH CULTURAL VALUES.
CULTURAL VALUES DETERMINE HOW WE THINK, FEEL AND RELATE TO THE WORLD AROUND US
Fundamentally, our reports spark thoughts on what is it like to experience the contemporary world, from various points of view. There is a lot of data available — the hard part is to strip them from bias. Has anyone thought that what we post on Instagram hardly reflect how we really feel?
We want to produce knowledge that generates some answers, and more questions.
OUR FIRST PROJECT TAKES A DIVE INTO FINNISH SOCIETY
BIG DATA ANALYSIS
IN-DEPTH VIDEO INTERVIEWS/AUDIOCASTS
TRANSDISCIPLINARY INSIGHT COLLABORATION
ADVISORY BOARD REVIEW
GLOBAL PANEL ANALYSIS
SIX ANALYTICAL DIMENSIONS:
LIFE LOVE DRIVE BELIEF PLAY HABITAT
OUR RESEARCH IS VALUABLE FOR ANYONE WHO WANTS TO WORK FOR A MORE SELF-AWARE SOCIETY.
DIVE INTO THE METHOD
SIX DIMENSIONS TO EXPLORE CHANGES IN CULTURE
Each dimension encompasses a wide variety of experiences. It is not possible to cover all, but it is feasible to point out the outliars that rise from the data we collect.
This is valuable information for people, companies, communities, government agencies, municipalities and nonprofits who want to understand how we feel and engage us with innovation, services or social action.
Our proposition is a volume in six chapters: Life, Love, Drive, Belief, Play and Habitat. Those dimensions sum up a lot of our daily lives.
BODY, PHYSICAL, NOURISHMENT
How we are changing our habits of nutrition, health, wellness, our relation to our bodies and our vitality are addressed in this section.
WATCH IT, GAME IT, STREAM IT AND CHILL
Play here is a word with both the meaning of gameplay and push play: the way we entertain ourselves today with films, series, games other fictional worlds.
LOVING THINGS, LOVING OTHERS, LOVING SELF
What we understand as affection towards objects, animals, friends, significant others, pair bonding and ourselves.
WHO IS TO BE TRUSTED?
We have seen serious fractures in our systems of belief. The news, science, religious leaders, the World Health Organization and what we read on Facebook: how does truth gain adherence among us today?
WORK, MONEY, FAME OR PURPOSE?
The sense of ambition, drive, aspirations at work, career, personal achievement, purpose and meaning are addressed in this section.
CITIES, HOMES, LIVING AND NATURE
The Covid-19 pandemic has lead us to question the way we live, commute, commune and explore town and country. The shifting meaning of spaces is the object of discussion in this section.
DIVE INTO THE METHOD
CULTURE, CLUSTERS, CORRELATIONS
THE WAY WE LOVE, PLAY, EAT, THRIVE AND TRUST EACH OTHER
A deep-dive in six human dimensions, for anyone set out to make social impact in the world of today.
We define as rising generation the group who is likely to exert most influence over the status quo, for most amount of time. In practice, we study what people think, feel and how they relate to the world.
TECHNOLOGY AND COLLABORATION TO TRANSCEND DISCIPLINES
We use algorithmic technology to understand how people's values relate to one another.
We have panels with radical scientific diversity to elaborate our research. That means we need strong methods to ensure high-quality collaboration.
Design techniques are applied to enable collaborative work, freedom of thought and outcomes that spark creativity in our readers.
WE ARE COMMITTED TO A MORE EMPATHIC, SELF-AWARE AND INTEGRATED SOCIETY
On the long run, we want to discover new cultural values Comparable studies allows the world to inspire itself. What can Latin America tell us about love? What can the Nordic countries tell us about nature? The possibilities for new connections are endless.
Easy to read, noise-free and beautifully crafted — we like to think that anyone set out to make social impact in today's world can benefit from our content.
HOW WE WORK
DISCOVERING NEW CULTURAL VALUES
We research new cultural values trending among the rising generation of a specific region.
How people eat, who they trust, what is their idea of success or how they forge new relationships — we use six dimensions to investigate cultural values.
We have a pool of world-class advisors, theoreticians and practitioners involved in our project. We want to mitigate research bias and foster collective authorship.
Ensuring scientific diversity in each step of the process is key to discover what is hidden in the cultural fabric of a society.
TECHNOLOGY & DESIGN
Algorithms and analytics are used to create groupings and uncover truths not easily seen by the human eye.
Design methods ensure us to see data from entirely new perspectives, and collaborate around it for speculative scenarios. We want to see things in such new ways that even our questions will be novelty.